01Plain English
Explain the job and the next step without making the customer learn our internal technology first.
02Evidence before claims
Do not invent proof, results, customer language or capabilities that we cannot substantiate.
03Human judgement where it matters
Use automation for repeated work, not to remove crop approval, business judgement or customer control where those decisions matter.
04Clear limits
No ranking guarantees, no income guarantees and no pretending public data can prove private performance.
05Ready before promotion
A payment route is not enough. The customer package, fulfilment and first-value path need to work before traffic is scaled.
06Fewer intentional products
We do not add a product to the storefront simply because another product could be built.